Question 1

What is ECOMJETS?

Accepted Answer

ECOMJETS is a full-funnel e-commerce growth agency for brands that want marketing tied to revenue, not activity. We combine performance marketing, SEO, AEO, GEO, social content, Shopify development, CRO, branding, and reporting into one operating system for growth. The goal is simple: clearer acquisition, stronger conversion, and better decisions from the same data.

Question 2

How is ECOMJETS different from other growth agencies?

Accepted Answer

Most agencies optimize one channel in isolation. ECOMJETS looks at the full customer journey: what shoppers search, what ads they click, what product pages convince them, what creative moves them, and what reporting proves the work. That means paid media, organic search, AI search visibility, content, and site performance work together instead of competing for credit.

Question 3

What types of brands do you work with?

Accepted Answer

We work with e-commerce and DTC brands that sell physical or digital products and want a sharper growth system. That includes Shopify stores, established retailers, Amazon sellers, and brands preparing to scale paid media or organic demand. The best fit is a team that wants strategy, execution, and accountability in one place.

Question 4

Where is ECOMJETS based?

Accepted Answer

ECOMJETS is based in Canada and works with e-commerce brands across North America and beyond. Our work is remote-first, which lets us plug into your team, analytics stack, creative workflow, and existing agency partners without geographic friction.

Question 5

What platforms do you run paid ads on?

Accepted Answer

We manage paid media across Google Ads, Meta Ads, TikTok Ads, YouTube, Microsoft Ads, Pinterest, and other channels when they fit the growth plan. Platform selection depends on your product, margins, search demand, creative supply, attribution quality, and sales cycle. We do not chase channels for novelty; we build the mix that gives your brand the best chance to acquire profitable customers.

Question 6

How do you structure Google Ads campaigns for e-commerce?

Accepted Answer

For e-commerce, Google Ads structure starts with clean product feeds, strong conversion tracking, and segmentation by margin, demand, and intent. We typically use a mix of Performance Max, Shopping, Search, brand protection, remarketing, and sometimes YouTube depending on the account stage. The structure is designed to control budget, separate learning signals, and make optimization decisions based on profit, not just clicks.

Question 7

What’s a good ROAS target for a new brand?

Accepted Answer

A good ROAS target depends on gross margin, repeat purchase rate, average order value, cash flow, and how aggressively the brand wants to grow. A new brand may need a lower first-order ROAS while it validates creative, audiences, product-market fit, and customer lifetime value. We set targets from the business model first, then use channel data to decide where to scale or pull back.

Question 8

How do you handle creative testing on Meta and TikTok?

Accepted Answer

Creative testing starts with a clear hypothesis: hook, offer, product angle, audience pain point, proof, format, or creator style. We separate testing from scaling so winning concepts get enough budget while weak ideas are cut quickly. On Meta and TikTok, we look at thumb-stop rate, hold rate, click quality, conversion rate, CPA, and post-click behavior so creative decisions are not based on vanity metrics alone.

Question 9

Do you manage Amazon Ads?

Accepted Answer

Yes, when Amazon is part of the customer journey or revenue mix. We can manage Sponsored Products, Sponsored Brands, Sponsored Display, keyword harvesting, product targeting, and listing-performance feedback. Amazon Ads work best when media strategy is connected to inventory, pricing, reviews, Buy Box health, and retail readiness.

Question 10

What is Performance Max and when should we use it?

Accepted Answer

Performance Max is a Google Ads campaign type that uses automation to serve across Shopping, Search, YouTube, Display, Discover, Gmail, and Maps. It can work well for e-commerce when conversion tracking, product feeds, creative assets, audience signals, and budget are strong enough for machine learning. We use it when the account has clean data and a clear measurement framework, not as a substitute for strategy.

Question 11

What's the difference between SEO, AEO, and GEO?

Accepted Answer

SEO helps your pages rank in traditional search results. AEO, or answer engine optimization, helps your content become the answer in featured snippets, voice search, and question-based search experiences. GEO, or generative engine optimization, prepares your brand, products, and expertise to be cited or summarized by AI systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Question 12

How do you optimize for AI-generated search answers?

Accepted Answer

We optimize for AI-generated answers by making your expertise easy to understand, verify, cite, and connect across the web. That means structured content, clear entity signals, FAQ sections, comparison pages, product schema, author and organization credibility, clean internal links, and third-party proof. AI search does not remove SEO fundamentals; it raises the standard for clarity, authority, and machine-readable context.

Question 13

How long does SEO take to show results?

Accepted Answer

SEO timelines depend on your starting point, technical health, content depth, competition, and link authority. Many e-commerce sites see early technical and on-page gains within 30 to 90 days, while meaningful non-brand growth often takes three to six months or longer. We prioritize the fixes with the fastest commercial impact first: indexation, product page quality, category architecture, content gaps, and conversion intent.

Question 14

What is answer engine optimization (AEO)?

Accepted Answer

Answer engine optimization is the process of structuring content so search engines and assistants can return it as a direct answer. For e-commerce, that means clear definitions, concise question-and-answer blocks, comparison language, product use cases, schema markup, and pages that match real customer questions. AEO is especially useful for capturing high-intent informational searches before the shopper reaches a product page.

Question 15

How is generative engine optimization (GEO) different from traditional SEO?

Accepted Answer

Traditional SEO focuses on ranking pages in search results. GEO focuses on whether AI systems understand, trust, and mention your brand when generating answers, recommendations, or summaries. GEO requires stronger entity clarity, consistent brand facts, expert content, structured data, and off-site validation because AI engines synthesize information from many sources.

Question 16

What technical SEO issues hurt e-commerce stores most?

Accepted Answer

The biggest technical SEO issues for e-commerce are crawl waste, duplicate product URLs, thin category pages, faceted navigation problems, poor internal linking, slow templates, missing schema, broken canonicals, and out-of-stock product handling. These issues dilute authority and make it harder for search engines to understand which pages should rank. We audit technical SEO against revenue impact so fixes are prioritized by business value.

Question 17

How do you optimize product pages for voice search and AI answers?

Accepted Answer

We make product pages more answer-ready by adding clear product descriptions, use cases, specifications, comparison points, FAQs, review signals, and structured data. Voice search and AI answers reward concise language that maps to natural questions like who the product is for, what problem it solves, how it compares, and how to choose the right variant. The result is a product page that can rank, convert, and feed better answers to AI systems.

Question 18

What social media platforms do you manage?

Accepted Answer

We manage social strategy and content systems for platforms such as Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube Shorts when they support the brand strategy. The channel mix depends on where your audience discovers products, how much creative volume you can sustain, and what role social plays in the funnel. We focus on content that builds demand and supports conversion, not posting for the sake of posting.

Question 19

Do you create the content or do we supply it?

Accepted Answer

We can do both. Some brands come with raw UGC, founder videos, product footage, reviews, and photography; others need ECOMJETS to build briefs, scripts, creative angles, and production workflows. The strongest setup usually combines your product knowledge with our performance and content strategy so every asset has a job.

Question 20

How do you measure social media ROI?

Accepted Answer

Social ROI is measured through a mix of direct revenue, assisted conversions, traffic quality, creative learnings, audience growth, engagement quality, and paid media performance lift. Not every social touch converts immediately, so we connect platform metrics with GA4, Shopify, ad accounts, and post-purchase data where possible. The key is knowing which content drives attention, trust, and action.

Question 21

What e-commerce platforms do you build on?

Accepted Answer

We primarily work with Shopify and Shopify Plus, while also supporting brands on WooCommerce, BigCommerce, Amazon, and custom e-commerce stacks when needed. For most scaling DTC brands, Shopify gives the best balance of speed, reliability, app ecosystem, checkout performance, and operational control. Our development work is tied to marketing goals, so the site is built to convert traffic into revenue.

Question 22

What is CRO and how do you improve conversion rates?

Accepted Answer

CRO, or conversion rate optimization, is the process of improving how effectively your store turns visitors into customers. We improve conversion rates by auditing analytics, heatmaps, product pages, navigation, offers, checkout flow, page speed, mobile usability, trust signals, and merchandising. The work is not random testing; it is a structured process of finding friction and making it easier for qualified shoppers to buy.

Question 23

How do you improve AOV (average order value)?

Accepted Answer

We improve AOV through smarter bundles, upsells, cross-sells, tiered offers, free-shipping thresholds, subscription positioning, product recommendations, and merchandising strategy. The right tactic depends on margins, product relationships, inventory, and customer behavior. AOV should grow without damaging conversion rate, so we test offer mechanics against total revenue and profit, not just cart size.

Question 24

How do you report results?

Accepted Answer

We report results in a way operators can actually use: clear dashboards, plain-language summaries, channel performance, creative learnings, revenue impact, and next actions. Reporting can include Shopify, GA4, Google Ads, Meta Ads, TikTok Ads, Amazon, email, and SEO performance depending on scope. We focus on what changed, why it changed, and what we are doing next.

Question 25

What does onboarding look like?

Accepted Answer

Onboarding starts with access, data, business context, and a growth audit. We review your store, analytics, ad accounts, creative library, product economics, customer segments, offers, search visibility, and current reporting. From there we build a prioritized roadmap so the first month is not wasted on vague strategy calls.

Question 26

How often do you optimize campaigns?

Accepted Answer

Campaigns are monitored continuously and optimized on a rhythm that matches spend, data volume, and test velocity. High-spend accounts may need daily budget, bid, search term, feed, and creative checks, while smaller accounts need enough data before decisions are meaningful. We optimize frequently, but we avoid overreacting to noise.

Question 27

What metrics do you focus on?

Accepted Answer

We focus on metrics that connect marketing to business outcomes: revenue, MER, ROAS, CAC, CPA, conversion rate, AOV, LTV, gross margin, contribution profit, qualified traffic, rankings, visibility, and creative performance. The exact scoreboard depends on the brand stage and channel mix. We avoid optimizing toward isolated platform metrics when they do not improve the business.

Question 28

Can you work with our existing team or tools?

Accepted Answer

Yes. ECOMJETS can work alongside in-house marketers, founders, developers, creative teams, media buyers, and existing agency partners. We can plug into tools like Shopify, GA4, Looker Studio, Klaviyo, Triple Whale, Northbeam, Slack, Notion, Asana, ClickUp, Google Drive, and your current creative workflow. The goal is to make the growth system sharper, not force a new operating model where it is not needed.

Results we’re proud to sign.

Results we’re proud to sign.

Results we’re proud to sign.

Limerence-M

Limerence-M

Your brand could be next.

Your brand could be next.