Coolifepro
Coolifepro offers professional trail cameras, night vision goggles, hunting cameras as well as amazing accessories for pros to choose from.
CHALLENGE
Difference: The client sought a new brand identity and website design to communicate the company’s core value — being a friend of nature — and to create a distinct presence that stands out from competitors in the market.
For Client: Although the client had a general vision of what they wanted, there were differing opinions among internal stakeholders. Balancing these perspectives and meeting everyone’s expectations was essential to moving the project forward smoothly.
All New: We developed a completely new brand identity, including a redesigned logo, color palette, typography, website layout, shopping journey, and content, ensuring consistency and alignment with the brand’s refreshed positioning.
ALIGNMENT
Understanding Needs Is the Key to Success
Collecting information and requirements from all stakeholders is the most crucial step to ensuring a successful outcome.
By organizing structured meetings to communicate ideas clearly and gather feedback effectively, we kept everyone aligned and ensured the project ran smoothly from start to finish.
OUTCOME
Brand New Design:
New brand identity: logo, fonts, color, and a newly designed version of the website.
Brand Upgrade:
With the brand playbook, the client upgrades everything related to the brand, including packaging, materials, and marketing assets.
Digital Marketing:
Advanced digital marketing strategies were implemented to drive traffic, increase fan engagement, and boost orders.
Font
Title: Poppins
Body Text: Montserrat Regular
Color Palette
