Coolifepro
Coolifepro offers professional trail cameras, night vision goggles, hunting cameras as well as amazing accessories for pros to choose from.
CHALLENGE
Difference: The client wants a new brand identity and website design, to express the company’s value: the friend of nature. And to make the website different from the other players in the market.
For Client: They have idea of what they want to include, but there are different voices internally. To satisfy each stakeholder’s needs is the key to move forward.
All New: New brand identity including logo, color, fonts, website layout, shopping routes and content.
Understand the needs
is the key to success
Collecting information and needs from all stakeholders is the most important part. Ensuring the outcome.
Well organized meetings to explain the ideas and collect feedbacks, make the project run smoothly.
OUTCOME
Brand new design:
New brand identity: logo, fonts, color, and newly design of the website.
Brand upgrade:
With the brand play book, the client upgrades everything related to the brand: packaging, materials, marketing assets and etc.
Digital Marketing:
Advanced digital marketing strategies were deployed to drive traffic, fans, and orders.
Font
Title: Poppins
Body Text: Montserrat Regular
Color Palette
