True Safety
True Safety provides footwears and accessories for different scenarios and moments. Wear proudly as a fashion piece and enjoy the feeling of safe.
CHALLENGE
Difference: Unlike services websites, a B2C website requires more efforts to investigate the target customers and how they fell when they are shopping
For Client: The client wants a clean, bold, and unique design for the website. Re-design colors, fonts and pages.
For Store: The color, fonts and layout of the website was re-designed, based on the target customer group. Improved the interaction on the website and all the way from traffic to conversions.
RESEARCH
After collecting data from questionnaires, we found out that customers’ needs vary based on different workplace and scenarios.
A unique website combines with attractive interactions and re-design shopping routes ensure the engagement and sale.
OUTCOME
Re-designed UI:
Including the changes of the layout, color, fonts and interactions. The website offers an attractive views for the target audience
Enhanced shopping routes:
Based on the research of the target customers, we redesigned the shopping routes for the website, and improved the product descriptions and website content.
Digital Marketing:
Deployed effective digital marketing strategies for the website to increase fans, order volume, GMV and positive review rates.
Font
Montserrat Family
Color Palette
