True Safety
True Safety provides footwears and accessories for different scenarios and moments. Wear proudly as a fashion piece and enjoy the feeling of safe.
CHALLENGE
Difference:
Unlike service-based websites, a B2C website requires deeper research into the target customers — understanding who they are and how they feel during the shopping experience.
For Client:
The client requested a clean, bold, and unique website design. We redefined the color palette, typography, and page structure to align with their brand vision.
For Store:
The colors, fonts, and layout were redesigned based on the target customer group’s preferences. We also enhanced the user interaction and shopping flow, optimizing the entire experience from traffic acquisition to conversion.
RESEARCH
After analyzing the questionnaire data, we discovered that customers’ needs vary depending on their workplace and specific usage scenarios.
We designed a unique website with engaging interactions and optimized shopping routes to enhance user engagement and drive higher sales conversions.
OUTCOME
Re-designed UI:
Revamped the layout, color palette, typography, and interactive elements to create a visually appealing experience that resonates with the target audience.
Enhanced Shopping Routes:
Based on research into target customer behavior, we redesigned the shopping flow, improved product descriptions, and refined website content to boost engagement and conversions.
Digital Marketing:
Implemented strategic digital marketing campaigns to increase brand awareness, fan engagement, order volume, GMV, and positive review rates.
